Sweepstakes casino & sportsbook · United States
BET X is a sweepstakes casino and sportsbook brand launching in December 2026 – January 2027. At SiGMA Europe in Rome we are meeting traffic, content, payments and operations partners for the launch.
Product
Players get casino and sports under one account and one coin balance. Partners work with one brand, one integration and one commercial relationship.
Casino
Slots, table games and instant games on a dual-currency sweepstakes model. Gold Coins for play, Sweepstakes Coins redeemable for prizes.
Sportsbook
Pre-match and live markets on the leagues US players follow, from NFL and NBA to college sports, soccer and MMA. Same coins, same account.
Sweepstakes model
GC
Play currency. Bought in packs or earned free. No cash value.
SC
Promotional currency awarded free with packs and via mail-in entry. Redeemable for cash prizes.
$0
Free entry routes always available. Eligible US states, 18+ (21+ where required).
Partnerships
We are assembling the full launch stack. Conversations are open across four areas, with decisions made before the end of November.
RevShare, CPA and Hybrid. Terms agreed individually before launch.
Integration window: November – December 2026.
US-facing, sweepstakes-compliant purchase and redemption flows.
State eligibility, sweepstakes rules and AML procedures.
Timeline
01
2–5 November 2026
Partner meetings, shortlists and term sheets across all four areas.
02
November – December 2026
Content, platform, payments and KYC connected and tested on staging.
03
December 2026 – January 2027
Affiliate program opens. First eligible states go live.
Four days to meet the team before the launch stack is finalized.
Meet the team
The BET X team is at SiGMA Europe from 2 to 5 November. Request a slot to discuss traffic, content, payments or compliance before the launch stack is finalized.
